I blog because I like to think that I can stimulate people to think in new ways about what I do and about things that I am passionate about. I’m not a blog zealot (with five posts over the last three or so months, that plainly evident). However, I still think it’s a respectable pursuit, especially for someone with so much time on his hands.

Social media represents an opportunity to engage with online communities to foster tighter customer relationships. Those relationships, in turn, can increase brand recognition and loyalty, and ultimately increase revenue. That’s why social media continues to be an exploding area of interest for marketers worldwide.