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	<title>etienne maccario</title>
	<link>http://www.maccario.net</link>
	<description>my life, my work, my blog</description>
	<lastBuildDate>Wed, 14 Apr 2010 14:06:28 +0000</lastBuildDate>
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		<title>Blogging: What is it that makes me think this is a good idea?</title>
		<description><![CDATA[I blog because I like to think that I can stimulate people to think in new ways about what I do and about things that I am passionate about. I’m not a blog zealot (with five posts over the last three or so months, that plainly evident). However, I still think it’s a respectable pursuit, especially for someone with so much time on his hands.]]></description>
		<link>http://www.maccario.net/2010/04/blogging-what-is-it-that-makes-me-think-this-is-a-good-idea/</link>
			</item>
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		<title>Humour: The Unemployed Publishers Handbook</title>
		<description><![CDATA[From the creator of the most popular website of all time (...ok, maybe not of ALL time), comes a guide to living the laid-off life - whether you're actually unemployed or just a connoisseur of doing absolutely nothing. Unemployed since March of 2010, the author of this blog now spends his time watching TV, taking powernaps, spacing out, snacking, updating his blog and doing...stuff.]]></description>
		<link>http://www.maccario.net/2010/03/the-unemployed-publishers-handbook/</link>
			</item>
	<item>
		<title>Social marketing principles</title>
		<description><![CDATA[Social media represents an opportunity to engage with online communities to foster tighter customer relationships. Those relationships, in turn, can increase brand recognition and loyalty, and ultimately increase revenue. That's why social media continues to be an exploding area of interest for marketers worldwide.]]></description>
		<link>http://www.maccario.net/2010/03/social-marketing-principles/</link>
			</item>
	<item>
		<title>Content is effective design</title>
		<description><![CDATA[Have you ever heard someone say "don't judge a book by its cover"? Well, they're absolutely right – especially when it comes to designing for the web. In contrast to a book, designing for the web raises a much more complex dilemma: we don't have the reader's undivided attention and we’re often telling more than one story. We're addressing several different readers with different needs through the same medium.]]></description>
		<link>http://www.maccario.net/2010/03/content-is-effective-design/</link>
			</item>
	<item>
		<title>5 things that can make (or break) a great site design</title>
		<description><![CDATA[Starting the website design process can either give you a really great feeling, or can leave you feeling hollow in the pit of your stomach. The feeling you get is usually dependent on how great of a kick start you get with your design process.

What if I were to tell you that you can control those feelings even more than you’re used to? The truth is, you can control the feelings you have by utilising some tips on how to make sure you’re creating a killer site design right from the start.]]></description>
		<link>http://www.maccario.net/2010/02/5-things-that-can-make-or-break-a-great-website-design/</link>
			</item>
	<item>
		<title>Benefits of direct digital marketing</title>
		<description><![CDATA[Asian consumers are increasingly experience marketing in a multichannel way. They research and purchase products online, receive e-newsletters and offers from their favourite brands, and use text messaging almost as often as they talk on the phone. With plenty of good data on each of these communication channels, marketers need a better way to interact with consumers in a more relevant and meaningful way.]]></description>
		<link>http://www.maccario.net/2010/01/direct-digital-marketing-benefits/</link>
			</item>
	<item>
		<title>The new buzzword: Social CRM</title>
		<description><![CDATA[Whist it's fun to use new tools to connect with others. Accessing the information generated by these online relationships to create generate revenue should our aim. But giving this practice a new label and suggesting it's a fresh concept that has never before been put into practice devalues our past efforts.]]></description>
		<link>http://www.maccario.net/2009/12/the-new-buzzword-social-crm/</link>
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