I blog because I like to think that I can stimulate people to think in new ways about what I do and about things that I am passionate about. I’m not a blog zealot (with five posts over the last three or so months, that plainly evident). However, I still think it’s a respectable pursuit, especially for someone with so much time on his hands.

Social media represents an opportunity to engage with online communities to foster tighter customer relationships. Those relationships, in turn, can increase brand recognition and loyalty, and ultimately increase revenue. That’s why social media continues to be an exploding area of interest for marketers worldwide.

Have you ever heard someone say “don’t judge a book by its cover”? Well, they’re absolutely right – especially when it comes to designing for the web. In contrast to a book, designing for the web raises a much more complex dilemma: we don’t have the reader’s undivided attention and we’re often telling more than one story. We’re addressing several different readers with different needs through the same medium.