[12 Apr 2010 | No Comment | 75 views]
Blogging: What is it that makes me think this is a good idea?

I blog because I like to think that I can stimulate people to think in new ways about what I do and about things that I am passionate about. I’m not a blog zealot (with five posts over the last three or so months, that plainly evident). However, I still think it’s a respectable pursuit, especially for someone with so much time on his hands.

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My Life, My Work »

[22 Mar 2010 | No Comment | 98 views]
Humour: The Unemployed Publishers Handbook

From the creator of the most popular website of all time (…ok, maybe not of ALL time), comes a guide to living the laid-off life – whether you’re actually unemployed or just a connoisseur of doing absolutely nothing. Unemployed since March of 2010, the author of this blog now spends his time watching TV, taking powernaps, spacing out, snacking, updating his blog and doing…stuff.

CRM »

[9 Jan 2010 | No Comment | 79 views]
Benefits of direct digital marketing

Asian consumers are increasingly experience marketing in a multichannel way. They research and purchase products online, receive e-newsletters and offers from their favourite brands, and use text messaging almost as often as they talk on the phone. With plenty of good data on each of these communication channels, marketers need a better way to interact with consumers in a more relevant and meaningful way.

CRM »

[20 Dec 2009 | No Comment | 67 views]
The new buzzword: Social CRM

Whist it’s fun to use new tools to connect with others. Accessing the information generated by these online relationships to create generate revenue should our aim. But giving this practice a new label and suggesting it’s a fresh concept that has never before been put into practice devalues our past efforts.