my life, my work, my blog
Social media represents an opportunity to engage with online communities to foster tighter customer relationships. Those relationships, in turn, can increase brand recognition and loyalty, and ultimately increase revenue. That’s why social media continues to be an exploding area of interest for marketers worldwide.
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To dismiss good design as mere ‘icing’ is to jeopardise success. Good design is so simple, that’s why it is so complicated…
Typos are very important. They give the reader something to look for so they aren’t distracted by the lack of good content…
Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for…
From the creator of the most popular website of all time (…ok, maybe not of ALL time), comes a guide to living the laid-off life – whether you’re actually unemployed or just a connoisseur of doing absolutely nothing. Unemployed since March of 2010, the author of this blog now spends his time watching TV, taking powernaps, spacing out, snacking, updating his blog and doing…stuff.
Asian consumers are increasingly experience marketing in a multichannel way. They research and purchase products online, receive e-newsletters and offers from their favourite brands, and use text messaging almost as often as they talk on the phone. With plenty of good data on each of these communication channels, marketers need a better way to interact with consumers in a more relevant and meaningful way.
Whist it’s fun to use new tools to connect with others. Accessing the information generated by these online relationships to create generate revenue should our aim. But giving this practice a new label and suggesting it’s a fresh concept that has never before been put into practice devalues our past efforts.
